Forge Real Estate Advisors launches multifamily brokerage in Columbus

Forge Real Estate Advisors has launched in Columbus, Ohio, as a commercial real estate advisory firm focused exclusively on multifamily investment sales. Founders Zeke Liston and Joey Miller say the firm is built to help investors make better decisions through strategy, market expertise and long-term advisory support.

Why it matters: - Forge is entering the multifamily brokerage market with a narrow focus on apartment investments, a strategy meant to deepen expertise and improve transaction guidance. - The launch adds a Columbus-based advisory shop aimed at private investors, family offices, partnerships and institutional owners across Ohio and the Midwest. - The firm is positioning itself around decision-making support, not just deal volume, which could appeal to owners looking for more hands-on advisory help.

What happened: - Forge Real Estate Advisors officially launched Aug. 4, 2026, in Columbus, Ohio. - Zeke Liston and Joey Miller founded the firm. - Forge specializes exclusively in commercial multifamily investment sales. - The firm says its model centers on strategy, market expertise, financial analysis and long-term partnership. - Forge said the launch reflects a belief that strong investment outcomes are built through preparation, discipline and trusted relationships.

The details: - Liston and Miller have represented more than $205 million in commercial multifamily transactions. - Their deal history totals nearly 2,000 apartment units. - The firm works with investors ranging from first-time buyers to experienced owners expanding portfolios. - Forge's services include buyer and seller representation, investment acquisition advisory, property valuations, pricing strategy, financial analysis and identification of on-market and off-market opportunities. - Jessica Dunkley serves as Head of Marketing & Operations. - Jessica Dunkley leads marketing strategy, operational infrastructure, technology initiatives and client experience. - The team also includes David Spurlock as Advisor and Kerv Rocete as Transaction Coordinator. - Forge is headquartered in Columbus and serves clients throughout Ohio and the Midwest. - The company also highlighted its company profile on social media.

Between the lines: - Forge is borrowing language from craftsmanship and discipline to differentiate itself from transaction-focused brokerages. - The firm is signaling that specialized asset-class focus may be a competitive advantage in a crowded advisory market. - The emphasis on strategy and relationships suggests Forge wants to win repeat business and referrals, not just one-off listings.

What's next: - Forge said it will continue building around multifamily acquisitions, dispositions, valuations and advisory work. - The firm is likely to lean on its transaction track record and specialized focus as it expands its client base in Ohio and the Midwest.

The bottom line: - Forge Real Estate Advisors is launching with a clear pitch: multifamily investors should want a strategy partner, not just a broker.